We know that it is a tradition to exchange business cards with a potential business partner for networking. Given the deep rootedness of this culture in the corporate world, having a business card is a given when it comes to meeting someone in a business setting, for the first time. 

So, we know that leaving your business card with someone can be one of the most efficient ways to get people to remember you. But, how can you keep retaining that connection? You do not want your card to be merely stuffed away after that effort you’ve gone through to make an impression. 

Here are some ways to keep attention focused on your card, and to stand out.

Hands-On

In the exchange of cards, the hand feel of the item can communicate how ‘professional’ your business is to your recipients. A well-structured card with a pleasant design and texture will surely keep many hands on it! 

Thickness: Cards that are too thin will come off as cheap and flimsy. Too thick? It will make the cards annoying to carry around. We recommend between 260-480 gsm.

Paper type: Choosing textured paper over regular paper will make your card stand out from touch. However, paper type can affect the look of your design.

Finish: Adding a laminated layer would communicate meticulousness in not only protecting the contents of your card from wear and tear, but also in making the feeling of your card smooth and pleasant for its receiver. The lamination can also serve an aesthetic purpose by making your card more visually pleasing and attractive.

Design: Embossing, Debossing, Spot UV, Hot Stamping, Foil -- Adding these design features in your card can add an interesting design and texture to that will keep hands (and eyes!) lingering on it, making your content more accessible, friendly and engaging.

A Card that’s Not Exactly a Card

Now, who says that a business card has to strictly remain a card? You can also incorporate your creativity and make a business card that is interactive and can serve multiple uses. 

A pretty standout look of your card can be a topic of conversation you can bring out upon the first meet and exchange. A classic rectangular business card? Business standard serious. A custom cut card or an interactive one? Quirky, fun and interesting.

We at p;log cloud can help you with that. Hop on to p;logcloud market, or give us a call to get started.

Owning and managing the marketing of your business can be more expensive than you’d like it to be. Did you know that many businesses have to set aside a huge budget float to accommodate their print spending? 

Not only that, staff members are often uprooted from their usual job responsibilities to coordinate and produce print material for the internal and external operations of the business. Imagine the opportunity cost incurred from the shuffling and misplacement of human resources, time and money! 

Here are some better ways to get your printing done more efficiently: 

Move online

The traditional printing routine insists that you have to physically be at printers to oversee, check and collect print orders. Save time and manage prints faster and better when you move your printing operations online.

Using an online cloud-based print management system can help you track and manage your prints better. Moving your operations online allows for more flexibility and control overprinting. Send orders by actual demand or with proper planning, as you can see, add and limit the number of prints needed. No more exceeding your print budget!

Outsource your work

One way to make your operations smoother and easier is to outsource. 

We recommend this especially for businesses who can’t afford to free up staff to spend time on this work, or without staff trained adequately to handle the print and designing etc. Outsourcing takes the pressure away from your business in the tedious chore of coordinating every step of the printing process from scratch. 

Maintain the quality of your prints and save time through picking a trusted company to outsource your operations from. Outsourcing your operations can also bring in perks such as also easing the logistics of delivery -- sparing you from spending and doing more.

Save costs, reduce your waste, and be more effective. Engage p;logcloud for to scale up your print orders. 

Take a look at how German European School Singapore GESS improved their operations and saved costs working with us in our 'Case Studies'.