A flyer is usually single, unfolded printed leaflet sheet that is used to generate awareness of a form of service, product, or idea. This is a marketing collateral that usually has a short lifespan. Flyers are commonly used to promote discounts, upcoming events and is cheaper to produce than a brochure.
There are a variety of paper stock and orientations for a flyer. It can be printed on both sides or just one side with no lamination.
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